Imad Massabni - ERA Key - Morrison


An open house can have a significant impact on the property selling journey. As such, it is important for a property seller to allocate time and resources to prepare for an open house. If a seller plans for an open house, he or she may be able to boost the likelihood of a fast, profitable property selling experience.

Now, let's take a look at three things that every seller needs to know about open houses.

1. There is no shortage of open houses held on weekends in cities and towns nationwide.

Many open house events are held throughout the year in cities and towns across the country. These events commonly take place on weekends and enable sellers to showcase their residences to dozens of prospective buyers at the same time.

Ultimately, it is important to find ways to differentiate a home from the competition. If a seller can promote his or her residence to the right groups of potential buyers, this individual may be able to convince buyers to attend one open house over another.

2. An open house gives a seller a great opportunity to make a positive first impression on buyers.

As a seller, it is paramount to embrace the opportunity to connect with buyers. An open house allows a seller to do just that, as it ensures this individual can provide buyers with a stress-free opportunity to view his or her residence.

When it comes to getting ready for an open house, it generally is a good idea to clean both inside and out. Also, a seller should perform home repairs and remove home clutter. Because with a neat, tidy residence, a seller can make it easy for buyers to envision what life may be like if they decide to purchase a particular residence.

3. Every open house provides a seller with a valuable learning experience.

Regardless of how much a seller prepares for an open house, there is no telling how this event will turn out. However, a seller who sets realistic expectations for an open house can plan accordingly.

In the worst-case scenario, no buyers will attend an open house. If this happens, there is no need to worry. In fact, a seller can learn from the experience and use it to find new ways to promote his or her residence to prospective buyers going forward.

For those who need help selling a home, it may be beneficial to hire a real estate agent. In addition to helping you get your residence ready for an open house, a real estate agent will offer tips and guidance so you can achieve the optimal property selling results. Perhaps best of all, if you ever have concerns or questions during the home selling journey, a real estate agent is ready to address them at any time.

Streamline the home selling process – hire a real estate agent today, and you can receive comprehensive assistance as you navigate each stage of the property selling journey.


There is a lot to think about when you know you’re ready to sell your home. The best approach is to take things step-by-step in order to get everything right. 


Make Necessary Repairs


Before you even decide to put a “for sale” sign out front, you’ll want to address the problems in your home that you know about. If the roof needs to be replaced, or you know you need a new refrigerator, you should tend to those things as soon as possible. While these items can be an expense for you, completing these things before the sale of the home will increase the value of the home and save you some aggravation when it comes time for the home inspection.


Don’t forget about the small details as you look at what needs to be done on your property. Does the doorbell ring? Are the lightbulbs all working? These small details are just as important as the big stuff.   


Find A Real Estate Agent


Finding a real estate agent isn’t a one-size-fits-all job. You want an agent who understands your needs and is an expert in your particular market. You can check with your family and friends to see if they have a particular agent who they recommend. Also, you might check out reviews online to help you discover an agent. Do you have a particular agency in mind? Give them a call and they can set you up with one of their agents. Many agents will be happy to provide a number of references of recent sales if you inquire. 


Find Out How Your Home Will Be Marketed


If your home won’t be on social media, there’s something wrong with the marketing plan. You’ll need lots of good photos and maybe even a video tour of your home. You should definitely be sure that your home is being marketed on YouTube, Facebook, and Instagram to name a few social networks. These networks even offer paid ads to help you reach the right buyers. Talk with your realtor to see what the plan for marketing your home sale is.


Prepare For Home Showings


While you still might need to live in your home while you’re selling it, you want the property to be presentable. Start at the curb of your home and work your way to the inside. The property should look presentable from the moment buyers pull up to the house. The lawn should be mowed, the landscaping should be trimmed, and the inside of the home should be thoroughly cleaned. This will seal the deal on the sale of your property after all of the other hard work has been done.   


If you intend to list your house in the weeks or months to come, it usually pays to assess real estate market data. In fact, there are many reasons why you should conduct housing market data analysis, and these include:

1. You can learn about the ins and outs of the real estate market.

Let's face it – navigating the home selling process can be difficult, regardless of whether you've sold houses in the past or plan to list a home for the first time. Fortunately, housing market data can help you better understand the real estate sector, increasing the likelihood that you'll make informed decisions at each stage of the home selling journey.

Remember, evaluating the prices of available houses in your area, finding out how long these residences have been listed and reviewing other pertinent housing market data can make a world of difference. If you use this information to understand the current state of the real estate market, you can boost your chances of enjoying a fast, profitable home selling experience.

2. You can determine a competitive price for your house.

What you originally paid for your house is unlikely to match your home's current value. Luckily, you can analyze real estate market data to find out how your house stacks up against the competition and price your residence appropriately.

Look at the prices of local residences that are similar to your own – you'll be glad you did. If you study this pricing data closely, you can narrow the price range for your house. Then, you can establish a competitive initial asking price for your house.

3. You can reduce the risk of encountering home selling pitfalls.

Want to avoid setting an initial home asking price that is too high or too low? Or, do you want to ensure that your house is buyer-ready from the moment that you add it to the real estate market? If you evaluate housing market data, you can obtain the insights that you need to avoid potential problems during the home selling journey.

Lastly, if you need extra help as you prepare to sell your house, you may want to hire a real estate agent. This housing market professional can provide you with a wealth of real estate market data and offer expert home selling recommendations. That way, you can optimize the value of all of the housing market data at your disposal.

Let's not forget about the comprehensive assistance that a real estate agent offers as the home selling journey progresses, either. A real estate agent will help you list your house, promote it to the right groups of buyers and negotiate with a buyer's agent on your behalf. And if you ever have home selling concerns or questions, a real estate agent will gladly respond to them.

Take a data-driven approach to selling your house – perform real estate market data analysis, and you can gain the home selling insights that you need to succeed.


Selling a home may be difficult, especially for those who plan to list a residence for the first time. Fortunately, many real estate agents are available to guide you along the home selling journey.

Although there is no shortage of real estate agents at your disposal, it is important to note that not all real estate professionals are created equal. Therefore, it is essential to allocate the necessary time and resources to find a real estate agent who can help you achieve your home selling goals.

What does it take to find the right real estate agent to help you sell your residence? Here are three tips to ensure you can do just that.

1. Review the Current Housing Market

Take a look at homes that are currently available and the real estate agents who are associated with these properties. That way, you can find out which real estate agents are available in your area.

Also, don't forget to assess recently sold homes in your city or town. This will allow you to learn about the real estate agents who sold various houses and how long it took these housing market professionals to finalize the property sales.

You can always search the web for real estate agents in your area too. By doing so, you may be able to view client reviews that can help you determine whether a particular real estate professional is the right choice.

2. Consult with Friends and Family Members

Friends and family members sometimes can provide insights into their past home selling experiences. As a result, they may be able to connect you with a real estate professional who will go above and beyond the call of duty to assist you.

Furthermore, neighbors may prove to be great resources as you search for the perfect real estate agent. If a neighbor recently listed or sold his or her residence, you may be able to work with the same real estate agent.

3. Meet with Several Real Estate Agents

When it comes to finding a real estate agent, it never hurts to have a face-to-face conversation.

Set up meetings with several real estate professionals. This will allow you to learn about a real estate agent's background and expertise and decide whether you feel comfortable working with this individual.

In addition, try to get client references from real estate agents and reach out to past clients to find out what it was like to work with a particular real estate professional. As such, you'll be better equipped than ever before to make an informed decision.

The search for the right real estate agent often requires hard work and patience. With the right approach, you can hire a real estate agent who can help you accelerate the home selling journey and optimize the value of your residence.

Take advantage of the aforementioned tips, and you should have no trouble employing a top-notch real estate agent.


Selling a house may prove to be a long, complicated process. Fortunately, those who craft a house selling strategy can determine the steps they will need to take to accomplish their desired results.

A home selling strategy may prove to be a must-have. Because if you enter the real estate market with a plan in place to sell your residence, you could boost the likelihood of getting the best price for your home.

Ultimately, there are several factors you need to consider as you develop a house selling strategy, and these include:

1. Your Home's Condition

For those who want to speed up the home selling journey, it generally helps to perform property upgrades. That way, you can ensure your house stands out to dozens of potential buyers.

To upgrade your home's curb appeal, you should mow the lawn, trim the hedges and repair any cracked or damaged siding. These improvements usually are simple to complete and may help you make your residence more attractive than comparable available houses.

Meanwhile, to enhance your home's interior, you should clean as much as you can. With a neat, tidy home interior, your house can make a positive impression on buyers as soon as they walk through the front door.

2. Your Initial Asking Price

The initial asking price for your home may have far-flung effects on your house selling experience. Because if your initial home asking price is too high, you risk alienating potential buyers. Worst of all, your home may linger on the real estate market for many weeks or months, and you may need to lower your residence's price to facilitate a sale.

To price your home competitively, it typically is helpful to study the local housing sector. Find out how your residence stacks up against comparable available houses in your area, and you can determine how to price your home.

You also may want to conduct a home appraisal. By doing so, you can obtain a property valuation to help you decide the optimal initial home asking price.

3. Your Home Selling Timeline

Consider how much time you have to sell your residence – you will be happy you did. If you understand your house selling timeline, you can find ways to maximize the time and resources at your disposal.

If you need to move from your current home as soon as possible, for instance, you may need to be aggressive to promote your residence to buyers. On the other hand, if you can afford to be patient, you may be able to take a wait-and-see approach to obtain the best-possible offer to purchase your residence.

Lastly, as you get set to sell your home, you may want to hire a real estate agent. This housing market professional can teach you what it takes to sell a home in any city or town. He or she will even help you craft an effective house selling strategy, thereby ensuring you can quickly and effortlessly sell your house any time you choose.